International Marketing( Pizza hut in China) Essay

International Marketing( Pizza hut in China) - Essay Example success story due to the specialized and far sighted strategies followed by the company in expanding its business into the high potential market of China. Pizza Hut is one of the most famous fast food centres specialized in a wide variety of pizzas with different crusts and toppings. Pizza Hut is based in Texas and is the largest pizza restaurant in the world. There are more than 7500 Pizza Hut restaurants in the United States alone. The company also operates more than 5600 Pizza Hut restaurants in almost 100 countries in different corners of the world. The first fast food restaurant of Pizza Hut was opened in 1958 in Kansas by two brothers named Frank Karney and Dan Karney. The company followed a franchisee based strategy to expand its operations (Bradley, 1999, p.118). The first franchisee of Pizza Hut was opened in Topeka region of Kansas. After the opening up of this franchisee, the company continued to grow in terms of size, popularity as well as scale of operations. The company currently has more than 8000 units of food chains operating across different countries in the globe. The company introduced the delivery system in 1988 a fter which the sales of the company were boosted to a high extent, especially in the United States. Apart from a variety of pizzas, Pizza Hut also offers other fast food items like Garlic bread, chicken wings, soups, pastas, nachos, cornitos and lasagnes in its menu. The company offers a wide range of food items and is famous for its excellent quality and efficient services provided to the customers. Pizza Hut emerged as a highly popular fast food company in the United States. After the success in their home country, the company focused on expanding their operations in other suitable international markets to tap in new opportunities and increase their revenues and customer base. The high market growth and profitability of Pizza Hut in the domestic market provided the company with the necessary backup and resources to internationalize